Earlier this week, Amazon-backed Rivian Automotive Inc. (NASDAQ: RIVN), a manufacturer of electric pickup trucks and SUVs, announced that it is going to embrace Tesla’s electric vehicle charging system (NACS), following General Motors and Ford in doing so. According to Rivian, beginning in 2025, it will begin constructing its R1S SUV and R1T truck with charging plugs using the NACS design. Its smaller cars are also going to include charging connectors inspired by Tesla.
By spring 2024, owners of Rivian vehicles will be allowed to make use of adapters while accessing the Tesla Supercharging system, which has more than 12,000 quick-charging outlets across Canada and the United States. Even though Rivian is not nearly as well-known among purchasers of electric vehicles as are Ford and General Motors, the move represents a big step toward the Tesla charging standard being more widely accepted.
Even though Tesla vehicle owners could utilize CCS chargers using an adapter, Tesla’s private charging technology was only accessible to Teslas. However, Elon Musk, the company’s CEO, declared at the end of last year that he was extending an invitation to other EV manufacturers and charging companies to utilize Tesla’s network and design standards for charging.
General Motors and Ford both declared recently that they will transition from the Combined Charging System to Tesla technology for rapid charging of electric vehicles. A number of charging companies, including Chargepoint and EVGo, have also announced that they will start developing chargers that will be able to charge both CCS-compatible vehicles and NACS-connected vehicles without an adapter being required.
To Tesla, the adoption of NACS by more cars and charging companies has been viewed as a success. According to analysts, this could provide Tesla with the opportunity to argue that since its NACS technology is not limited to charging Tesla-owned vehicles alone, it has to be allowed to access the national government subsidies in order to maintain the charging network.
Rivian sells fewer automobiles than General Motors and Ford — significantly less than even Tesla — yet the company remained one of the top competitors in the industry during this year’s first three months. Cox Automotive’s data shows that Rivian sold approximately 8,000 electric vehicles, in contrast to about 11,000 vehicles from Ford and General Motors, which sold more than 20,000. According to Cox, this places Rivian considerably ahead of General Motors in sales of electric vehicles for its Cadillac car brand as well as other premium brands such as Audi and BMW. In contrast, Tesla sold more than 161,000 electric vehicles in America during 1uarter 1, which was over and above other car makers combined.
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