A recent report has revealed that Chinese automotive giant BYD is considering establishing an electric vehicle (EV) assembly plant in Germany. According to Reuters, the Shenzhen, Guangdong-based company is debating whether to construct a third new energy vehicle (NEV) plant in Europe.
BYD is already building two NEV plants in Europe—one in Türkiye and the other in Hungary—as it works toward capturing a share of Europe’s growing EV market. Executive vice president Stella Li was recently interviewed by Automobilwoche and noted that BYD was considering the construction of a third vehicle assembly plant to supply cars to the European market within two years. However, the BYD executive did not disclose where this third plant might be built.
As the largest automotive market in Europe, Germany is a potentially attractive location for BYD’s third European assembly plant. However, citing a source with knowledge of the matter, Reuters reported that Germany may not be the best choice due to high energy and labor costs, as well as relatively low flexibility and productivity.
According to Reuters’ source, BYD is considering building its third factory in Western Europe to strengthen its brand presence and gain recognition as a local manufacturer. This would allow BYD to expand into new markets with its low-cost electric cars amid fierce competition in China.
Building factories in Europe also enables BYD to avoid import tariffs that the European Commission imposed on Chinese-made electric vehicles. The source also noted that BYD is following a directive from Beijing instructing Chinese firms not to invest in countries that supported these tariffs.
As a result, EU members like France and Italy, which backed the tariffs, are unlikely to be considered as potential locations for BYD’s third European assembly plant. The European Commission implemented these tariffs to prevent European automakers from being undercut by Chinese manufacturers.
A European Commission anti-subsidy investigation into China’s EV industry concluded that Beijing had given its EV sector an unfair advantage by injecting hundreds of billions of dollars in subsidies over more than a decade. After initially proposing provisional tariffs of up to 38% on Chinese automakers, EU nations later voted to impose even higher import tariffs on Chinese-made electric cars.
The vote was divisive. Germany, a major auto market in the EU, cautioned against imposing steep tariffs on Chinese EVs. Slovenia, Malta, Hungary, and Slovakia also voted against additional tariffs, while the Netherlands, Italy, Latvia, Poland, Bulgaria, France, Denmark, Ireland, Lithuania, and Estonia supported them.
With the automotive sector rapidly evolving amid advances in the electric vehicle space and trade wars threatening to upend supply chains, entities like Massimo Group (NASDAQ: MAMO) may need to constantly revise their strategies as the realities on the ground change.
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