Despite frequent price reductions hurting the company’s revenues, Tesla Inc. (NASDAQ: TSLA) maintains that it does not have any intentions to stabilize its electric vehicle prices. The automaker is struggling with how increasing competition and rising borrowing fees will affect customers. This year, the company has frequently slashed prices in response to the demands.
Last week the company warned its investors that product prices could go on an upward or downward trend. Early in the month, billionaire Elon Musk, in a tweet, claimed that the price cuts were not intended to launch a pricing war but rather to make its products more widely affordable.
Tesla reported that total revenue for the first quarter rose to $23.3 billion, which was up by 24% from the same period last year, thanks to an increase in vehicle sales. But the profit fell by 24% in the same quarter, to $2.5 billion from last year as a result of price reductions and increasing costs for basic materials as well as other important commodities.
During a conference call to review the report, Elon Musk claimed that he believes increasing sales and cutting earnings was actually the right decision for Tesla. In terms of profitability, the company ranks the highest among electric car manufacturers. Musk assured investors that profitability over the long run would be solid and noted that the company’s bottom line may be increased after selling the cars via the recurring subscription fees for high speed-charging, autonomous driving and other capabilities. He predicted that the company’s profits will continue to rank among the top in the sector.
Tesla defied a large downturn in 2022 car sales, thanks in large part to an explosion in electric vehicle interest. However, the company’s market share has begun to erode as rivals roll out their own electric cars.
For now, production has exceeded shipments as Tesla has swiftly boosted its output, fueling rumors that the demand might not be as strong as it anticipated. The company has attributed the discrepancy to supply delays which according to it continued in 2023.
Price reductions, according to the company, will aid in attracting and retaining customers, but they also run the danger of upsetting customers who have already overpaid, as some negative reactions to past reductions have shown.
In the three months leading up to March this year, the company delivered almost 423,000 vehicles. That translates to just 4% above the previous quarter but a 36% from 2022.
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