Alabama Governor Kay Ivey recently launched an electric vehicle (“EV”) campaign that will see the Southern state join the growing number of states with electrification plans. Under an EV education and marketing campaign, dubbed Drive Electric Alabama, the state will promote awareness about electric vehicles and increase the number of public EV charging stations.
Charging has always been a hindrance to EV adoption because it exacerbates range anxiety, but Alabama is hoping to develop a wide charging infrastructure network right off the bat.
Ivey was joined by the director of the Alabama Department of Economic and Community Affairs (“ADECA”) Keneth Boswell, Alabama Clean Fuels Coalition President Michael Staley, and state reps Anthony Daniels and Danny Garrett at the unveiling of the Drive Electric Alabama program. Speaking at an EV charging station at the University of Alabama, Ivey said that with automakers investing billions of dollars into electric vehicles, Alabamians are bound to start thinking about buying EVs. Consequently, the new education and marketing program would help residents of the state learn all they need to know about electric vehicles.
Boswell declared that electric vehicles are the next evolution of automobile manufacturing and that it was the perfect time for Alabama residents to learn about them. The program will involve educational events such as ‘ride and drive’ for customers to provide an idea of electric vehicle functionality and fuel savings, says Stanley. With automakers, including Alabama’s own Mercedes-Benz, increasingly adding electric vehicles to their line-ups and more drivers going electric, Stanley says that electric vehicles are past the early-adopter stage. The Alabama Clean Fuels Coalition is currently working with partners and lawmakers to develop a comprehensive EV strategic plan for Alabama, he says.
Birmingham resident Adriene Holmes talked about her 2016 Chevrolet Spark during the launch, saying that it had low running costs, fewer parts to break down and maintain, and savings on gas. The transition from an internal combustion engine (“ICE”) car to a battery-electric one was “wonderful and painless,” she reported.
State Rep. Anthony Daniels is already planning on getting an EV for himself in the near future. He mentioned that he would take advantage of the frunk, which is the empty space where an engine would have been, to take family trips to the beach.
The Drive Electric campaign will feature radio, television and digital advertising. It will also include billboards and events designed to increase awareness about electric vehicle technology, charging and affordability.
As elected leaders such as Ivey shoulder the responsibility of creating a suitable environment for electric vehicle uptake to accelerate, manufacturers in this sector such as Lordstown Motors Corp. (NASDAQ: RIDE) can look forward to a promising future.
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